Bank of America / Augusta National JOURNEY

Augusta National, the world’s most recognizable and exclusive golf courses, hosted their first-ever women’s amateur event on April 6th. Bank of America was a first-time sponsor of the historic event and asked our team to come up with a commercial that was optimistic, positive, and celebrated women. We didn’t know much about golf, but we knew that women have come a long way but they’re just getting started.

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Awards:

2019 Hatch Awards - Bronze

2020 New York Festivals Advertising Awards - Shortlist