Sephora Black beauty is Beauty
After signing the 15% pledge, Sephora needed our help creating demand for Black-owned brands.
All we had to do was tell the truth. We created a film thesis that traced the origins of the most ubiquitous and universal tools, trends and innovations back to their Black beauty roots. It was an honor to say without hesitation or reservation what every Black person knows — we are the blueprint to culture.
Awards are nice (see below) but the most rewarding part of this project was the reception from Black Twitter.
Awards:
Webby / Corporate Social Responsibility Campaign / 2022
Webby, People’s Voice / Corporate Social Responsibility Campaign / 2022
ADC / Gold / Fusion / 2022
Clio / Bronze / Digital + Mobile / 2022
Clio / Bronze / Fashion + Beauty / 2022
Clio / Bronze / PR / 2022
One Show / Merit / PR / 2022
Fast Company World Changing Ideas / Honorable Mention / 2022
Fast Company Innovation by Design / Winner / 2022
AICP / Winner / Social Media / 2022
AICP / Winner / Purpose Driven / 2022
Cannes Lions / Silver / PR / 2022
Cannes Lions / Shortlist / Sustainable Development Goals
London International / Silver / Beauty / 2022
