Bank of America For everybody installation
Everyone knows the holidays bring us closer to our friends and loved ones. But with a country in turmoil, sometimes we need to look past our own immediate relationships and try to connect with others. Empathy makes connection possible.
We worked with Bank of America and artist, Pablo Medina, to create a physical structure in Bryant Park. The 8'x9' installation referenced Tibor Kalman's work, "EVERYBODY". Our piece spelled the word empathy in mirrored letters on the large surface with the title, For Everybody.
To extend the excitement into social, we recorded the reactions of passerby's to create a video exploring the structure, the word empathy, and how it helps us connect.
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